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L'OrealIn March 2006, as a National Sponsor of the “Speaking of Women’s Health” Tour, L’Oreal wanted to find an interactive way to promote their Dermo-Expertise product line. L’Oreal consulted with CuDerm Corporation and wanted a way to reveal true skin type in quick easy steps. CuDerm customized S230-2up Sebutape and affixed them to printed mini folio cards. The skin type selector cards provided the L’Oreal representatives a way to closely interact with their customers. The consultants were able to guide the attendees through the process of testing their skin and comparing the results to the reference charts printed on the cards. This information empowered them to select the best product line suitable to their specific needs. |
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